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5 social media lessons from Star Wars: prdaily.com
And a classic clip from the film :)
5 social media lessons from Star Wars -
Social media are not new brandjack.typepad.com
Social media restore human scale communications; the Twentieth...
Most Popular Discussions
Does your website catching prospect’s eyeballs?
Being visible on Search engines is ranking top for your favorite keywords in the competitive market.
There may be a case that you have a ...

The Alberta provincial election in Canada is not officially in swing, but the incumbent Conservative Party may already have a slight advantage over its right-wing rival, the Wildrose Party. It appears the libertarian upstart...

How to terminally tarnish your reputation
If this turns out to be true, it could be devastating. Thus far, allegations of child abuse levelled at the Catholic Church have been, ...
Evidence of the castrations has emerged amid controversy that it was not included in the findings of an official investigation into sexual abuse within the church last year. The NRC Handelsblad newspaper identified Henk...

Who is in charge of managing reputation in a large company? Media/Comms? CSR? Marketing/Sales? Brand managers? HR? Senior management? The staff? The CEO? Non-exec directors? Someone with the word “reputation” in their job title?

Only the defeated are called to account for their crimes. This alone should justify a close examination of the methods and tactics of the victorious. So in war, so in business. After a major incident, crisis or issue affecting...

Online reputation management provides perfect examples of why truth should never be mistaken for reality. When someone posts a negative and untrue or unfair comment about you or your company there are now some fairly standard...

Why did the ‘S’ drop out of ‘CSR’? clement.co.uk
Many are noticing that CSR is now mostly called CR, especially in the larger companies. Why is this? The word ‘social’ is surely and not so slowly dropping out of the well-known phrase upon whose basis many thousands of jobs...

A picture is worth a thousand words brandjack.typepad.com
By Quentin Langley They say a picture is worth a thousand words, and that is why brands will pay a fortune for admired, aspirational, figures - David Beckham, Tiger Woods, Maria Sharapova - to be photographed using the brands....

Facebook or Bust - The Audience Is Listening
Businesses need to realise that Facebook is more than a broadcast channel. Communications needs to adapt to listening and engagement ...
Facebook or Bust | Julio Romo | twofourseven: PR, Communications and Social Media News, Insight and Consultancy twofourseven.co.uk
Facebook, an opportunity for business that is more than just about a Page.

News Of The World - The Tip Of The Privacy Iceberg
Some thoughts on the current News Of The World (#NOTW) scandal and how they are not the only ones allegedly guilty. What about the ...
News Of The World - The Tip Of The Privacy Iceberg | Julio Romo | twofourseven: PR, Communications and Social Media News, Insight and Consultancy twofourseven.co.uk
UK tabloid The News Of The World (#NOTW) is caught in the eye of a very public storm over allegations of phone hacking and use of private investigators.

Richard Edelman: Public relations must evolve, or get left behind
In the past 12 months, the world has experienced major crises and scandals involving some of its largest, most powerful companies. Their ...
In the past 12 months, the world has experienced major crises and scandals involving some of its largest, most powerful companies. Their downfall in the global spotlight unearthed much more than operations problems — it...

Seeking small brand strategy consultancy with expertise in providing branding architecture to public institutions
Gellis sprl, a Brussels-based strategic communications consultancy, is seeking to identify a small corporate branding agency, preferably ...

Brandjack insurance is now available.
I saw a fascinating story in PR Daily yesterday, which I have now written up at Brandjack News. It seems you can now insure yourself ...
Brandjack insurance is now available brandjack.typepad.com
So, now you can get insured against being brandjacked. The implication is that it mostly protects you against a staff brandjack, rather than aggressive external brandjacks by groups like Greenpeace. The risks of staff...

Rolls Royce tops the list of Most Reputable companies
Announced at the IoD in London, yesterday.
Reputation Institute reputationinstitute.com

Reputation Institute reputationinstitute.com

Brandjack is now an open group
I am pleased to announce that, as the owner of this group, I have just switched us to an open discussion group. All future discussions ...

Ken Breaks Up with “Bulldozer Barbie” & Her Rainforest Destruction greenpeace.org
Update: Another breakup banner from Ken has appeared hanging off the parking garage.Today in Los Angeles, Ken, the perma-tanned, long time boy-toy of blonde icon Barbie, freaked out.Why? He found out that Barbie, and the...

The relative value of reputation among other corporate characteristics is climbing fast. Many commentators are starting to ask where exactly this apparently exponential rise might stop. On the furthest edges of business theory...
