Online reputation management provides perfect examples of why truth should never be mistaken for reality. When someone posts a negative and untrue or unfair comment about you or your company there are now some fairly standard...

Many are noticing that CSR is now mostly called CR, especially in the larger companies. Why is this? The word ‘social’ is surely and not so slowly dropping out of the well-known phrase upon whose basis many thousands of jobs...

By Quentin Langley They say a picture is worth a thousand words, and that is why brands will pay a fortune for admired, aspirational, figures - David Beckham, Tiger Woods, Maria Sharapova - to be photographed using the brands....

Facebook, an opportunity for business that is more than just about a Page.

UK tabloid The News Of The World (#NOTW) is caught in the eye of a very public storm over allegations of phone hacking and use of private investigators.

In the past 12 months, the world has experienced major crises and scandals involving some of its largest, most powerful companies. Their downfall in the global spotlight unearthed much more than operations problems — it...

So, now you can get insured against being brandjacked. The implication is that it mostly protects you against a staff brandjack, rather than aggressive external brandjacks by groups like Greenpeace. The risks of staff...