Brandjack

About the Brandjack Group

Brandjacking is now a fundamental concept in business, and crucial in crisis management. Think of the way in which Greenpeace consciously took over the social media... more »
Brandjacking is now a fundamental concept in business, and crucial in crisis management. Think of the way in which Greenpeace consciously took over the social media conversation about Nestlé or the anonymous parody @bpglobalpr on Twitter. « less

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About this Group

  • Created: June 7, 2010
  • Type: Professional Group
  • Members: 347
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