BrandYou

About the BrandYou Group

Europe’s leading branding experts share their professional secrets with LinkedIn members to help you manage the most important brand of all – BrandYou. The personal... more »
Europe’s leading branding experts share their professional secrets with LinkedIn members to help you manage the most important brand of all – BrandYou. The personal professional brand has never been more relevant. We are changing jobs at an unprecedented rate, and we are more and more at ease with social media and its mix of professional and personal interaction.

Learn more about the definition and evolution of your personal brand, how to ensure that it remains compelling and relevant, and how new audiences can be reached. BrandYou, brought to you by LinkedIn, features exclusive content, personal tests, tools and insights from the global brand builders, including:
• Andrzej Moyseowicz, Media & Innovations Director, Saatchi & Saatchi, will be applying a scientific methodology to the art of brand management
• John Woodward, Global Planning Director at Publicis Worldwide, will share thoughts on discovering ‘brand truths’ and how to apply them to BrandYou
• David Midgley, Professor of Marketing, INSEAD, will be providing insights from his book, ‘The Innovation Manual’, on what concepts such as co-creation and brand evolution from early adopter to mainstream mean for BrandYou
• Katie Ledger, Communications Coach and author of ‘And What Do You Do?’ will provide a first-hand insight on creating and managing a personal brand in the particular context of a ‘portfolio career’

[1] BrandYou was inspired by a range of management thinking including Tom Peters in his book, ‘The Brand You 50 Or: Fifty Ways to Transform Yourself from an 'Employee' into a Brand That Shouts Distinction, Commitment, and Passion!’ (Alfred A. Knopf, Inc) « less

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About this Group

  • Created: October 13, 2010
  • Type: Networking Group
  • Members: 2,987
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