Brand Management

About the Brand Management Group

Brand management is the application of marketing techniques to a specific product, product line, or brand. It seeks to increase the product's perceived value to the... more »
Brand management is the application of marketing techniques to a specific product, product line, or brand. It seeks to increase the product's perceived value to the customer and thereby increase brand franchise and brand equity.


(Group Owner)
Randhir Singh
email: s.randhir@gmail.com « less

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About this Group

  • Created: June 2, 2008
  • Type: Networking Group
  • Members: 18,261
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