About the B2B Lead Generation & Content Marketing Group
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How is Your Website or Landing Pages Converting Leads? Are You...
These questions and many more are answered in a new ebook I wrote:...
The Ultimate Conversion Rate Optimization How-To Guide to B2B Lead Generation | NuSpark Marketing -
Should B2B Marketing Be More Visual? leadformix.com
This post is inspired by the success of Instagram. It proves, once...
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SMS
Do you incorporate SMS in your B2B mobile initiative? Do you have a...
Heads Down, Flying Fingers -
Marketing Automation in the Digital Enterprise - 'Net Features -... websitemagazine.com
With all of its promise, marketing automation is still an enigma for...
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Do you follow a set of content rules?
What rules do you follow when it comes to content marketing? Do you...
10 Rules To Generate Leads Via Content Marketing
Most Popular Discussions
Bill
Marketing to "Old" People
Why do many marketers assume it is not worth marketing to anyone 50+?
What is a Brand? whatisabrandhq.com
I put the word “old” in quotation marks because it reminded me of something I said when I was a teenager. I was sitting in the kitchen at my girlfriend’s house while her mother was making dinner. I said someone was “pretty...
G. David
More Proof that Persistent Lead Generation Works
If your company sells high-value products or services and needs to reach executive-level buyers, you know that consistently generating ...
Michael
Email by the Numbers
7 steps to creating a better email campaign
Savvy B2B Marketing savvyb2bmarketing.com
It was one of those, “How do you like my new sweater?” moments, when all you can say is, “Ummm…”
Bill
Brands as People
My latest blog post covers a study that indicates people evaluate brands in the same way they instinctively perceive and judge other ...
What is a Brand? whatisabrandhq.com
An interesting study popped up in my weekly “brands and branding” Google news search. The study, conducted by a company called The Relational Captial Group and a team of researchers from Princeton University, indicates that...
G. David
Don't Leave Your Prospects at a Learning "Dead End"
No one marketing content resource can give your prospects all the information they need to navigate the buying process. But many content ...
Daniel
10 Top Execs Share Their Social Media Secrets
Mashable asked C-suite execs from companies like Virgin, Ford and IBM for their best social media advice. See what they have to say http ...
Doug
This INSANE Graphic Shows How Ludicrously Complicated Social Media Marketing Is Now businessinsider.com
Maybe here's the reason General Motors went "mental" and pulled its Facebook ad budget. Digital marketing is confusing—really confusing—as this insane graphic shows (below). Trying to navigate through the various new social...
Mike
Are you capable to shorten your sales cycle ?
There is a relation between the length of the sales cycle and the price.
Still some salesmen sell quicker than others in the same ...
LEADSExplorer leadsexplorer.com
How to shorten sales process by listening virtually on your website to your leads and customers - Finding interested companies and targeting interested companies - lead generation -...
Jaijee
What does Big Data mean for marketing? leadformix.com
Yes, Big Data is currently at the peak of a Gartner hype cycle. Like many new trends in information technology with ambiguous names and...
Bob
Marketing Strategy is Crucial for Effective Video acsellerant.com
Online video can be a powerful marketing tool for B2B companies with complex products or services. If you’re having trouble getting prospects to read your 20 page whitepaper, or sit through your hour long PowerPoint presentation, video can help you explain your complex features and benefits quickly… and in a way that prospects are willing to consume.
Bill
Marketing in the Shark Tank
My latest blog post explores developing a value proposition to market your product/service to investors. What are the differences ...
What is a Brand? whatisabrandhq.com
Hopefully, you have had a chance to watch Shark Tank, which airs Friday nights at 8:00 Eastern time on ABC. The show features entrepreneurs who pitch their business ideas to a panel of investors. The investors ask very...
G. David
Why "Connecting the Dots" is Critical to Marketing Credibility
Seventy-three percent of CEOs think marketers lack business credibility, and 77% say that marketers have difficulty linking marketing ...
Paul
Do B2B high tech buyers who carry tablets and laptops really do searches for 5 figure solutions on their mobile phones?
We all are reading about the mobile revolution and making sure websites are optimized for mobile. But I want to start a heated ...
Paul
Resource Center content2conversion.com
DemandGen Report (DGR) is a targeted e-media publication spotlighting the strategies and solutions that help Business-to- Business (BtoB) companies better align sales, marketing and disparate teams to support growth and drive...
Paul
Should I change my Twitter handle from @nusparkmktg to @PaulMosenson?
Any thoughts on tweeting from company versus tweeting from individual?
Paul
Announcement from B2B Lead Generation & Content Marketing
New Press Release from Paul Mosenson, @nusparkmktg
NuSpark Marketing and Marseli form alliance to help b2b firms manage lead funnel, ...
Paul
Paul
Video Post: A tour of non-Google keyword research and landing page tools to optimize Google Adwords
Google Adwords has some great tools for keyword research, but missing are many tools that can help build strategic keyword lists and ad ...
Free Keyword Research and Landing Page Tools for Paid Search; Google Adwords Campaigns | NuSpark Marketing nusparkmarketing.com
Google Adwords has some great tools for keyword research, but missing are many tools that can help build strategic keyword lists and ad groups. For my clients I use many tools; some of my own; and some from others, to ensure I...
Paul
Blog Post: A new Infographic: B2B Lead Generation & Content Marketing Trends
I got into the Infographic bandwagon with a unique look at B2B marketing trends. I reviewed 11 recent B2B marketing, lead generation, ...
New Infographic: B2B Lead Generation & Content Marketing Trends | Lead Generation & Lead Nurturing nusparkmarketing.com
Presenting my first infographic. The infographic summarizes key data from a variety of research reports covering B2B and technology lead generation, media strategy, and content marketing trends, from initial solution research...
Paul
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