With a vision to “Raise the quality, increase usage and improve the customer experience relating to aquatic, recreation and leisure facilities in Australia”, ALFA represents individual employees, organisations that own, manage or lease facilities and companies that supply to the industry.

ALFA offers a range of membership packages for individuals, organisations and commercial suppliers. Specifically those categories are:

Individual Members - Any person working in, or connected to aquatics, recreation and leisure facilities can join ALFA as an individual member. This includes facility managers, coordinators, teachers of swimming and water safety, coaches, aqua exercise and group fitness instructors, customer service staff and pool lifeguards. ALFA provides individual members with the latest information, news and trends, professional development, training and networking opportunities as well as many personal benefits and discounts. There are three individual membership categories to choose from:
- Professional members
- Student members
- Retired members

Organisation Members – Any organisation that has a vested interest in the on-going development of the aquatics, recreation and leisure facility industry can join ALFA as an Organisation Member. The Organisation Membership category has been developed to support these organisations in the way they plan, develop and manage leisure facilities. This membership category includes:
- Facilities
- Management Organisations
- Government
- Education Institutions
- Peak Bodies

Commercial Supplier Members - Any commercial or not-for-profit business that supplies goods and services to aquatics, recreation and leisure facilities can join ALFA as a commercial supplier member. ALFA provides commercial suppliers access and insight into the aquatics, recreation and leisure industry. There are two Commercial Supplier membership categories to choose from:
- National member
- State member « less