Brand Stories

Brand Stories

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Raf S.


Are we imposing our stories on our audiences?


Do you remember Donald Duck? He gets a big kick out of imposing his stories and ideas on other people – A common inclination of our marketing society.
What do you think?

Oh boy, oh boy, oh boy. So you have hit upon an idea – A Killer Idea – one you want to share with others and let others seek guidance from it. But do...

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  • October 28, 2012
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  • Omar K.


    Omar K.

    Managing Director & CSO at Sandstorm Digital FZE

    Top Contributor

    Thanks for sharing this Raf. All, a must read!

  • Karen D.


    Karen D.

    I can teach anyone in your company to share compelling stories that get results -- and I tell great stories, too!

    Love the article Raf! I just curated it so you can go check out my review at

    I really like the examples you selected. And this whole issue of companies still using stories to broadcast messages instead of engage customers needs a lot more focus. This seems really hard for companies to get, based on my conversations with senior executives.

    Thanks for writing the article Raf :)

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