Announcement from Network of PR Professionals: Group Manager's Monthly Memo #1 (May 2012)--PART ONE
Welcome to my inaugural monthly communique for members, in which I’ll be sharing announcements about our Group and LinkedIn; passing along occasional industry news about developments in public relations; and providing useful PR resources to help us do our jobs. Every memo will also feature a profile of an individual member with an interesting background in our profession.
Owing to space limitations for LI Announcements, the rest of this Monthly Memo will follow immediately as separate Discussions.
1. THE BIG NEWS: Network of PR Professionals surpasses 20,000 members!
When I became Moderator of this Group in February 2011, we had a little more than 13,000 members. Last week, after adding 499 new members in the month of April—a task which entails my personal review of every applicant’s credentials—we welcomed our 20,000th member. (Find out about her in the Member Spotlight included in the next part of our continuing posts concluding this Memo.)
This milestone puts our Group in an elite league of LinkedIn PR discussion/networking groups. So far as I can determine, Network of PR Professionals is the fourth-largest group on LinkedIn devoted exclusively to PR. We still have a ways to go before we can catch up to PR Professionals (26,000 members), Public Relations Professionals (27,000 members) , or the giant Public Relations and Communication Professionals (66,000 members)—but with nearly 300 new members every month, we’re gaining on them.
Based on their existing members who apply to join our Group, I’m convinced that those groups’ membership standards are much lower than ours. (One of them, I suspect, automatically accepts anyone who applies, whether they’re professionally qualified or not.) FYI, our minimum criterion for membership is any combination of paid, pro-bono or intern experience that approaches a total of 12 months.
When our esteemed Group Owner, Palin Ningthoujam, started this Group in March 2008, he welcomed, in addition to PR professionals, a diverse array of people in marketing and advertising. (We even have about 200 sales professionals grandfathered into the Group.) Over the course of recent months, to better reflect our Group’s name, I have, in consultation with Palin, been slowly closing the membership gate to higher-level executives who aren’t themselves involved directly in marketing-communication functions. (We’ll eventually get around to reviewing whether those sales reps and managers belong in this Group, as well.)
Since I became involved as Moderator, and, later, Group Manager, we’ve seen some huge membership spikes in particular weeks. In the week ending May 16, 2011, we added an amazing 1,187 new members, and on June 13, 2011, we registered another 860 in a week.
We continue to receive membership requests from people in sales; advertising; real estate; banking, finance and accounting; health care, wellness and fitness; IT, computers and software; procurement, purchasing & supply; trainers; management consultants (not involved in PR); research analysts; inspirational speakers, coaches and entrepreneurs; and students pursuing degrees in subjects other than PR or marketing.
Back in March 2011, I instituted strict new Group Rules against the off-topic spam that was formerly plaguing this Group. Our zero-tolerance policy has resulted in 796 expulsions since then for spamming, and 268 members with lesser violations have been put on Moderator Approval Required status—a probation which means their posts don’t appear in the Group until after I review them.
BTW, I very much appreciate the assistance given by those of you who have flagged inappropriate posts, and have moved job announcements from our General Discussions to the Jobs section. Thank you for making my job easier.
Network of PR Professionals