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YouTube didn’t need ads to spread itself – instead it used embeds. Ad via Laughing Squid The rise of the Growth Hacker The new job title of “Growth Hacker” is integrating itself into Silicon Valley’s culture, emphasizing that...

There’s no better season than Spring to take a fresh approach to your event marketing, and no better technology company to get to know than Certain. The Certain marketing team would like to host you at one of our upcoming live...

The great thing about eBooks is that you can usually offer them for free in exchange for the users contact information. This is a great way to gain leads, but what should you be doing to make sure that you’re delivering a...

In the weeks since Facebook's Timeline was introduced for businesses, much has been written and said about the format: pros, cons, support, and criticism. Here’s what’s new and what you need to know to take full advantage of...

Before we step into the future, I need to give you a little history to explain why there are three different names for the same concept. Retargeting was the original term for serving ads based on a searcher’s previous search...

Have you ever wondered what your customers think about the quality of the information that you are putting in front of them? Is it providing them with the correct message? What …

Sprintr brings social collaboration to project management, engaging employees, empowering stakeholders and enabling instant user feedback

Join Acrolinx and global e-commerce leader, PayPal as they discuss how to approach a global product strategy and share best practices that can be implemented in your organization.

The art of entrepreneurship and the science of Customer Development is not just getting out of the building and listening to prospective customers. It’s understanding who to listen to and why. ...

Customer engagement is a vast space ranging from anything marketing and business to just a simple interaction between...

The China International Chamber of Commerce for the Private Sector (CICCPS) celebrated its inauguration and hosted its first international forum today in Beijing. The forum, entitled “Cooperation for Win-Win Overseas Investment...