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Teaching the Art of the Sale in Advertising and Marketing
What programs do you have in place to teach sales techniques to your business directors, account execs and other staff? Who helps to ...
The Agency Post agencypost.com
The single biggest mistake business developers make when it comes to selling any product or service is failing to listen. Too often, salespeople get focused on their brilliant idea to the peril of the most important thing in...

How To Land A Job And Influence People agencypost.com
Five years ago I was graduating college, wide-eyed, entitled and impatient. Sound familiar? What I can tell you, what I found out quickly, is that nothing worth having will come to you. It has to be earned. That being said,...

We launched our new interview section of The Agency Post today!
Let us know what you think and who or what types of industry experts you would be interested in learning more about!
The Agency Post agencypost.com
Sitting down with Femi Odewunmi, Managing Director and Co-founder of INK Brand Agency, based in Nigeria.

Facebook Timeline for Brands
Have you already made the switch to Timeline for your client's brand page? What challenges did you find? What changes do you like about ...
The Agency Post agencypost.com
Ready or not, here comes Facebook Timeline for brand pages! On March 30, you’ll automatically be switched over to this new design, but you can already start tweaking the layout of your brand pages and testing out some of the...


Pinterest's Rising Star
Have you started incorporating Pinterest into your clients' online strategy? How have you been using this rising social media platform?

Consulting or Starting Your Own Agency: Which route is the best to take when starting out on your own?
What led you to either begin as a consultant or open your own ad agency? What lessons did you learn in the process?
The Agency Post agencypost.com
Should I consult on my own or open an agency? I had always dreamed of owning my own agency and was tempted to open one straight away.

How do you "win friends" as a consultant?
What has your experience been when working as a consultant with an internal team that may be against your goals? How do you make sure ...

More than 20 Industry Leaders Provide Thoughts on Resolutions Bank Marketers Should Make (and keep) in 2012.
Do these marketing resolutions apply to all industries?
Bank Marketing Strategy jimmarous.blogspot.com
2011 was year that many bankers, and especially bank marketers would love to forget. Not only was focus diverted by the need to respond to new regulations for the second consecutive year (this time it was the Durbin Amendment),...

Variable Compensation in Organizations
Doug Austin of the Marlin Network says, "Because we had asked everyone to buckle down and hit it hard during tough times with the ...
The Agency Post agencypost.com
There are certain stigmas to overcome when it concerns someone’s salary in an agency environment. Let’s face it: We’ve not given anyone any reason not to be cynical about an “incentive-based compensation” package.

Are You Measuring the ROI Impact of Marketing Initiatives?
According to recent survey, only 29% of marketers can effectively measure the impact of their marketing programs. What would John ...
100 Years Later, Marketers Still Have Difficulty Measuring Up jimmarous.blogspot.com


Are Bank Marketers Prepared for the Future?
Big data, new channels, more devices and increased attention to ROI all confront bank marketers in 2012 and beyond.
Bank Marketing Strategy jimmarous.blogspot.com
After two years of responding to government intervention into the revenue structure of financial organizations, bank marketers are now faced with heightened levels of competition, a more demanding customer base, an unfavorable...
