To find your agency "soul mate," marketers should review and possibly retool their request for proposal process so as not to turn off the perfect prospect.

Everyone likes to think of themselves as a guru: bloggers, CEOs, even the guy hanging around your local golf shop. But, as any Eastern Studies student will tell you, gurus not only acquire knowledge, they dispense it. Brian...

Web pages are far too complex, with too many points of interaction, forcing readers to make various decisions instead of focusing on the content or the ads.

Business development consultant Blair Enns explains how CRM applications are impacting the relationship between sales and marketing and how this new relationship is changing the nature of marketing firms.

Pinterest places all legal blame on its users and even makes them pay its fees if Pinterest get sued.

Target has perfected the technique of analyzing consumers' shopping habits to figure out who's pregnant. How can they send customers congratulatory coupons without freaking them out?

1328223131000 Thanks to the good people at Southwest Airlines, we are now the proud owners of two tickets anywhere Southwest flies in the U.S.A. (valued at $800). They expire Feb. 1, 2013, so they're good for a year. We're...