3 Ways Facebook Fan Pages Can Boost Your Online Presence: Google has officially announced that your presence in the social media may improve your rankings.
Unless you've been hiding in a "virtual cave", you are probably aware of the fact that Facebook has become an integral part of doing business. In the very least, your customers expect to see some kind of information about you, on a Facebook fan page. Needless to say, the sooner you take advantage of this trend, the better for you.
Considering the fact that fan pages can be set up fairly easily and quickly, there is no excuse not to get started right away. Let's look at three ways Facebook fan pages can boost your online presence.
1. Facebook makes it easier for your business to be found.
There are several ways your business can be found when you have a Facebook fan page.
First of all, it's much easier to rank in the search engines for you fan page than for your site. Many people have experienced new traffic within hours of putting up their pages.
Secondly, Facebook's internal feature include suggestions according to user's interests. This means you get a chance to be found by a very targeted group of people.
2. Take advantage of Facebook's viral nature
Facebook has many mechanisms that could make your page go viral in the target market. One of the best ones is the "Like" button.
When a user enjoys your page, and clicks on the "Like" button, a notification is posted on that users "wall". In addition, your page may also be listed on the user profile.
This means you get exposed to that user's friends who may also be interested in the same subjects. If they also "Like" your page, another group of people gets to see your business. This is a really powerful way to get promoted, by doing almost nothing!
Obviously, you need to make sure that the content on your Facebook page is fresh, and highly relevant. You can also use this opportunity to differentiate yourself from your competition.
3. A boost for your website's SEO
Google has officially announced that your presence in the social media may improve your rankings. This means, their spiders regularly search through Facebook to see who is getting linked to. Well, by having a fan page you automatically increase the chances of receiving new SEO links.
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