Brand Management
Brand management is the application of marketing techniques to a specific product, product line, or brand. It seeks to increase the product's perceived value to the customer and thereby increase brand franchise and brand equity.
By registering to be a member of the Brand Management group, you consent to have your name and your email address be accessible by the official representative of the Brand Management group, and to be identified as a Brand Management group member in your profile and the LinkedIn search results. If you do not wish to give such consent, please do not register.
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