Yellow Brick Road is a promotion company specializing in music, event, and urban lifestyle street-level marketing. YBR Promotions was launched in 1999 as an alternative, grassroots outlet for music promotion in San Francisco: as retaliation against mundane, impersonal and ineffectual commercialized media advertising. Since its inception, it has grown to become a multi-faceted all-inclusive service provider offering marketing, consultation, and comprehensive campaign management for the entertainment industry including music, art, film, fashion, magazine, interactive gaming, and urban culture, as well as for corporate and non-profit organizations.
YBR is personally dedicated to the progression and enrichment of urban culture striving to help educate and inform the public by promoting events, music, artists, products and causes with integrity. YBR Promotions has developed a unique method of tastemaker branding and campaigning by generating exposure for our clients in an inventive, creative, personable and strategic way. Generating a pool of in depth knowledge and resources acquired through years of intimate involvement in the San Francisco entertainment and tastemaker community, YBR has acquired exclusive access and insight into niche, urban target demographics.
YBR is currently the promotions and marketing firm of choice for San Francisco, having established tight-knit relationships and partnerships with venues, retail locations, event producers, and other affiliates within the industry. YBR has managed to accomplish a great deal of success, having promoted over 1200 events, concerts, product branding campaigns, and record releases to date.
