www.buyatnectar.com is a sales aggregation web based application that has been developed for the promotion and sales of Cisco products and services in India under a marketing services contract between Cisco and Q-Equip Associates to address and fulfill the networking needs of Small and Medium Businesses (SMBs) with ease and in a quick turnaround time.It intends to serve as a single point of contact for its users to identify, order and coordinate support for the Cisco Products needed by them on an online platform. It is a wholly owned subsidiary of Q-Equip Associates (www.qequip.com) – a boutique business initiatives firm that works closely with its clients to identify large demand opportunities, develop actionable strategies and implement them first on a beta model and then to full scale operations. The engagement is typically in a risk and reward sharing mechanism thus making it a uniquely positioned consulting firm operating in collaboration with its clients. It is focussed on working with growth organizations.