Company Description:
Vizu Corporation provides the first real-time, enterprise technology platform that allows advertisers and their partners in the digital media ecosystem – publishers, ad networks, exchanges, and demand side platforms – to collaborate around optimizing Brand Lift metrics, moving their target audience through the purchase funnel, from building awareness to creating intent and preference. By bringing the same metrics used to measure and optimize advertising effectiveness in the offline world to the online medium in a more robust way, Vizu is providing the catalyst needed to speed the flow of brand dollars online.
The Vizu Brand Advertising Effectiveness Platform currently includes two solutions that can be used to measure and optimize all aspects of the online brand advertising process.
Audience Incite – Reach the Right People
Vizu Audience Incite is the first real-time attitudinal audience characterization solution for online brand advertising, allowing our customers to validate reach against custom or niche target audiences.
Ad Catalyst – Influence their Opinion
Vizu Ad Catalyst is the first real-time campaign measurement and optimization solution for online brand advertising, allowing our customers to ensure they are maximizing Brand Lift from their campaigns.
Specialties
marketing, advertising, metrics, measurement, analytics, optimization
New hires at Vizu
Vizu Activity on LinkedIn
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Vizu has a new Director, Strategic Accounts
John Lennon is now Director, Strategic Accounts, was Account Manager at Arbitron
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