Vivaldi Partners

Vivaldi Partners is a specialty strategic consulting firm that helps companies formulate innovative growth strategies, build market-leading brands, and develop a deep connection with their consumers. We position ourselves between strategic consulting firms who typically miss a deep understanding of consumers’ needs and creative/ digital agencies that usually lack both business rigor and corporate strategy competency. We have a deep understanding of consumers and are experts at identifying how untapped consumer demand can shape the business landscape today and in the future.

In our daily work, a comprehensive understanding of consumer insights and customer demand shifts intersect with business thinking, design-driven innovation and creativity in a unique process: D.I.G (Demand-first Innovation and Growth). Through the D.I.G process, we utilize our expertise to uncover underlying, unmet needs and how they manifest themselves throughout the 1440 minutes in each day of consumers’ lives. These demand-based insights then become the foundation of the innovation and growth strategies we build for our clients.

Vivaldi Partners was founded in New York City in 1999 by Dr. Erich Joachimsthaler, a globally recognized marketer and branding expert who has been building brands for over 25 years. Erich’s work with Vivaldi has been published in numerous books and articles and our methodologies have been adopted by some of the world’s most recognized and well respected companies, including American Express, Volkswagen, PepsiCo, Adidas, and Jose Cuervo.

Specialties

Strategy, Marketing and Branding, Innovation, Digital