Vator is a next-generation business (social) media company, leveraging community-generated content to create data services and news.
Basically, Vator is a place for companies to share their story.
Vator allows startups to share their narrative in video, text, documents, and inbound feeds from third-party analytics, news and blog feeds from Google, company blog feeds, as well as micro-blogging. The "Company Updates" micro-blogging feed was just released in mid-December. It is in private beta with a handful of Vator users.
In addition to Vator's social network, Vator's newsroom, called VatorNews, is a community-generated news site, comprised of 80-and-growing contributing bloggers and video bloggers.