We're a leading Marketing Analytics firm.
Founded in the UK in 1989, we've worked with over 100 brands, typically large corporate brands, such as BP, Citi, and Universal Music, but also smaller ones including Book Club Associates and Manchester United.
We acknowledge freely we're a modest organisation, but punch well above our weight, and are highly regarded for delivering brilliant results.
We've undertaken extensive research into best-practice in Marketing Analytics, been awarded honorary professorships and written best-selling books that have been translated into 8 languages.
We're independent and not linked to any Agency group.
Specialties
Marketing Analytics, Marketing measurement, Marketing planning, Marketing budgets, Marketing modelling, Sales forecasting, Marketing ROI optimisation, Econometrics