For over 20 years, update has been valued by its customers and partners as a manufacturer of industry-specific CRM solutions. With many years of experience, we are able to support rapid and flexible sales, marketing and customer service process optimization for businesses that operate internationally.
More than 170,000 satisfied customers at 1,500 companies around the world have trusted our CRM solution, and it is this trust that has enabled us to hold a place among CRM market leaders for years. Our long-standing customers include 3M, ALK Abello, AstraZeneca, Boehringer Ingelheim, Canon, Demag Cranes & Components, Hamburger Sparkasse and 200 other savings banks in Germany, LBS Nord, Magna Steyr, Paul Hartmann, ratiopharm, Raiffeisen Schweiz, UnicreditBank Hungary, Uzin Utz and many more.
Headquartered in Vienna, update software AG has eight branch offices in Europe and the United States, and is listed on the Frankfurt Stock Exchange. Together with our strategic partners, such as Atos Origin, Hewlett-Packard, Sensix and Steria Mummert Consulting, and with our hosting partner IBM, we work on a global basis to ensure the success of our customers.
To help the customers to become successful, you need to understand their industry. Industry know-how and specialization in all areas are key to our corporate philosophy at all stages: from product development to customer care. We support the unique requirements of each industry with preconfigured solutions for
- Life Sciences,
- Financial Services,
- Manufacturing and
- Construction.
With our brand new update.revolution concept, we can deliver a fully operational SaaS-based CRM solution within just a few days, without any risk and according to unparalleled quality standards. We focus on our customers’ goals, and enable them to start with the features which they need to achieve instant results. Then, as the project is underway, we assist our customers in the ongoing development of their CRM strategies.
Specialties
CRM, customer relationship management, SaaS, CRM on demand

