Tablet inTouch
6 professionals on LinkedIn recommend this product
Product Overview
A major study by media communications agency UM London has revealed the impact tablet computers have had on the behaviour of UK consumers and casts light on the opportunities & challenges for brands.
The research “Tablet inTouch” which covered five thousand UK consumers, found those who owned the devices were almost evangelical about their benefits, with more than a third of owners saying their tablet computer has changed their lives.
While tablet and e-reader technology is changing the lives of their owners, the majority of UK consumers remain to be convinced of their benefits. UM found only 18% of consumers in the UK now own a tablet or e-reader, with Apple and Amazon dominating the markets.
UM London’s study clearly shows that tablet computers are used primarily for play not work, but owners are using their devices regularly for a diverse range of activities. 41% of tablet owners think of their device as a “toy” but just 17% of e-reader users do so.
Loraine Cordery at UM London commented:
“For those who already own them, tablet computers and e-readers are clearly having a major impact on their lifestyles, but technology brands face a major challenge persuading those who don’t own one of the benefits of the devices.”
To view Tablet inTouch, please use this link:
http://bit.ly/tabletintouch
6 Professionals recommend Tablet inTouch
All professionals that recommend Tablet inTouch
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Liz Haas, Research Director - Microsoft EMEA at Universal McCannLondon, United Kingdom
I recommend this product
- January 20, 2012
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David Hicks, Digital Art Director, iPad and Tablet editions + apps at FutureLondon, United Kingdom
I recommend this product
- November 16, 2011
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Emily Card, PA at Universal McCannLondon, United Kingdom
I recommend this product
- October 24, 2011
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Eirini Gele, Social Marketing Account Executive at Pass It On Media
London, United Kingdom
I recommend this product
- October 24, 2011
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Loraine Cordery, Senior Research Executive at UM LondonLondon, United Kingdom
I recommend this product
- October 24, 2011
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I recommend this product
- October 24, 2011
Disclaimer:
Methodology
The research was conducted in August 2011 using UM’sCuriosity Panel. This involved an online questionnaire answered by 5,000nationally representative adults.
*Ownership question: tablet and e-reader brands covered:
Tablet/E-Reader-Type Own [Apple iPad (WiFi only)]
Tablet/E-Reader-Type Own [Apple iPad (WiFi and 3G)]
Tablet/E-Reader-Type Own [Apple iPad 2 (WiFi only)]
Tablet/E-Reader-Type Own [Apple iPad 2 (WiFi and 3G)]
Tablet/E-Reader-Type Own [Apple iPad- exact modelunknown]
Tablet/E-Reader-Type Own [Amazon Kindle (WiFi only)]
Tablet/E-Reader-Type Own [Amazon Kindle (WiFi and Free3G)]
Tablet/E-Reader-Type Own [Advent Vega]
Tablet/E-Reader-Type Own [Asus EeeSlate or EeePad]
Tablet/E-Reader-Type Own [Archos 43 or 48]
Tablet/E-Reader-Type Own [Blackberry Playbook]
Tablet/E-Reader-Type Own [Sony eReader]
Tablet/E-Reader-Type Own [Samsung Galaxy]
Tablet/E-Reader-Type Own [Nook eReader]
Tablet/E-Reader-Type Own [Dell Streak]
Tablet/E-Reader-Type Own [Aluratek eBook Reader]
Tablet/E-Reader-Type Own [Acer Iconia]
Tablet/E-Reader-Type Own [BeBook]
Tablet/E-Reader-Type Own [Motorola Xoom]
Tablet/E-Reader-Type Own [HTC Flyer]
Tablet/E-Reader-Type Own [Other]
