Ukash > Products & Services > How to increase your conversions with UKASH!

Accept Ukash as a payment solution on your website and watch your conversions increase!

Ukash has created a Global e-Money Network that enables consumers to transform their cash into digital money in the form of a Ukash voucher, in over 50 countries worldwide. Ukash voucher codes can then be used to pay, play or reload accounts online at participating websites.

How can Ukash increase your conversions?

By targeting ‘Digitally excluded’ customers that have no formal mechanism to pay online

There are millions of people without bank accounts, credit or debit cards who'd like to pay cash for goods and services online. There are also millions of consumers, including the youth market, who have no option but to use cash for everything they buy. With Ukash you can give these customers the cash alternative solution that they are looking for.

• There are 2.7bn unbanked consumers globally (Source: World Bank)
• In the UK, 2.8 million UK adults have no bank account (Source: Citizens Advice Bureau)
• In Central/Eastern Europe, low credit card penetration and poor bank payment card infrastructure enables alternative payments to thrive
• During the recession the use of cash has accelerated with over €840bn in circulation in the EU (Source: EFMA)

By targeting ‘Digitally nervous’ that don't want to use card online

More and more customers are growing concerned about identity theft and fraud. Now you can encourage your nervous customers to shop safely on your website using Ukash as a cash alternative.

• 90% of consumers fear online fraud (Source: Shopsafe)
• 50% of consumers don’t shop online due to fear of fraud (Source: Verisign)
• Over £1bn in UK retail sales is lost through poor conversion on websites (Source: Verdict)

Next Steps:

If you would like further information please contact Anna, Paul or Andrea as listed on the right of this page.

To view more information on the Ukash products and services please click on the ‘Products and Services’ tab above.