The Media Kitchen was spun out of the advertising agency Kirshenbaum Bond Senecal & Partners’ media group in 2001. We set out to create something different. And we must have because we’ve grown from eight chefs to well over 100. Now with offices in New York and Atlanta, we provide our own brand of media planning and buying and operate under four main tenets:
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The first tenet is that where you say something is as important as what you say – that marketing energy can only come from a union of media and creative working together. Media is creative and creative is media.
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The second tenet is that we are media agnostic. Everyone in the Kitchen is multi-modal. We don’t have offline and online planners – we just have planners.
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The third tenet is that a good idea can come from anywhere. Plain and simple. Everyone in the Kitchen is invited to solve a client’s marketing issues. That goes for a strategist fresh out of school all the way up to the president. Here you’re expected to internalize and live the clients’ brands.
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The fourth tenet is that you can’t do the same thing and expect different results. We get smart through rigorous targeting, campaign measurement, analytics, and then applying our learnings to optimize our clients’ campaigns. To accomplish this, we’ve built state-of-the-art tacking methods, analytics systems, and real-time reporting dashboards.
Specialties
media, communications planning, advertising, social media, search engine marketing, paid search, big ideas
New hires at The Media Kitchen
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Associate Strategist
Came from...
Michigan Advertising and Marketing Club (MAM), President
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Group Director
Came from...
Morgan Stanley, Executive Director, Advertising and Sponsorships
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The Media Kitchen Activity on LinkedIn
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The Media Kitchen has a new Associate Strategist
Andrew Kaplan is now Associate Strategist, was President at Michigan Advertising and Marketing Club (MAM)
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The Media Kitchen has a new Associate Search Strategist
Jill Winslow is now Associate Search Strategist, was News and Love Column Intern at Seventeen Magazine
