The Marketing Arm (www.themarketingarm.com) is a next-generation promotion agency that harnesses the power of emotion to make brands more engaging. The agency provides best-in-class consulting that spans nine emotional platforms within entertainment, sports, multicultural, and cause marketing.
With a focus on sophisticated planning across all promotional channels, The Marketing Arm develops comprehensive integrated marketing programs for more than 100 blue-chip brands. Among its 22 capabilities are wireless marketing, shopper marketing, content creation, sponsorship consulting, consumer and corporate events, and digital word of mouth and social media.
The agency topped Promo magazine's list of the most creative agencies for 2010 and over the last four years its client work has won more than 75 major industry awards and honors, including a Cannes Gold Lion, the Promotion Marketing Association's Gold Reggie Award, and a Gold Effie Award.
In 2011, the agency was honored as the "Best in Sports Event Marketing" by the Sports Business Journal.
Named by Workplace Dynamics as one of the top places to work, The Marketing Arm has a distinctive culture that touches a 400-person corporate staff in its offices in Dallas, New York, Los Angeles, San Francisco, London, Chicago, and Charlotte. Founded in 1993, the agency is part of Omnicom Group Inc.
Specialties
marketing, digital, promotions, events, experiential, sports, entertainment, wireless, word-of-mouth, multicultural, sponsorship, shopper
New hires at The Marketing Arm
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Project Manager, Digital Delivery
Came from...
Marriott Vacations Worldwide, Web Content Producer
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Strategic Account Lead
Came from...
Brierley+Partners, Senior Vice President, Account Management
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The Marketing Arm Activity on LinkedIn
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The Marketing Arm has a new Intern
Lindsey Horton is now Intern
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The Marketing Arm has a new Jr. Art Director
Arthur Stewart is now Jr. Art Director
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The Marketing Arm has a new Olympic Marketing Intern
Maria Sommer is now Olympic Marketing Intern
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The Marketing Arm has a new Jr. Art Director
Cody Achter is now Jr. Art Director
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The Marketing Arm has a new Account Manager - Frito Lay
Vanessa Lustig is now Account Manager - Frito Lay, was MICHELE Watch Brand Specialist at Fossil
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The Marketing Arm is hiring: Art Director in Greenwich, CT
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The Marketing Arm has a new Associate Concept Director
Stu Hill is now Associate Concept Director
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The Marketing Arm has a new Art Director
Brian Duncan is now Art Director
