The Marketing Arm (www.themarketingarm.com) is a next-generation promotion agency that harnesses the power of emotion to make brands more engaging. The agency provides best-in-class consulting that spans nine emotional platforms within entertainment, sports, multicultural, and cause marketing.
With a focus on sophisticated planning across all promotional channels, The Marketing Arm develops comprehensive integrated marketing programs for more than 100 blue-chip brands. Among its 22 capabilities are wireless marketing, shopper marketing, content creation, sponsorship consulting, consumer and corporate events, and digital word of mouth and social media.
The agency topped Promo magazine's list of the most creative agencies for 2010 and over the last four years its client work has won more than 75 major industry awards and honors, including a Cannes Gold Lion, the Promotion Marketing Association's Gold Reggie Award, and a Gold Effie Award.
In 2011, the agency was honored as the "Best in Sports Event Marketing" by the Sports Business Journal.
Named by Workplace Dynamics as one of the top places to work, The Marketing Arm has a distinctive culture that touches a 400-person corporate staff in its offices in Dallas, New York, Los Angeles, San Francisco, London, Chicago, and Charlotte. Founded in 1993, the agency is part of Omnicom Group Inc.
Specialties
marketing, digital, promotions, events, experiential, sports, entertainment, wireless, word-of-mouth, multicultural, sponsorship, shopper
The Marketing Arm Activity on LinkedIn
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The Marketing Arm employee update:
Jess (Hsin-Yun) Chen is now WAVE/Multicultural Intern, title was previously Olympic Intern at The Marketing Arm
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The Marketing Arm has a new Account Coordinator
Corbin W. Bourne is now Account Coordinator, was Intern at Sports Talk with Bo Mattingly
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The Marketing Arm has a new Intern
Audrey Akers is now Intern, was Intern for Fit WebMD at WebMD
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The Marketing Arm has a new Intern - AT&T Corporate Sponsorship Team
Joseph Jones is now Intern - AT&T Corporate Sponsorship Team, was Account Executive at TWG Insurance




