We at The Lilian Raji Agency learned many years ago that selling luxury is far different than selling all other kinds. While many will speak of exclusivity and high prices to justify a luxury brand, we believe what actually sells a luxury product is the emotional connection the luxury buyer has with the brand.
Our obligation to you is to help you fully engage luxury buyers, creating the emotional connection that generates loyalty to your company. Our objective is to create an attractive brand image that transforms one time sales into multiple purchases throughout many, many years by devoted customers.
Because of our origins in luxury retail sales, we know the luxury buyer better than most, maintaining our knowledge of what is currently motivating luxury buying by speaking often with our friends in luxury sales - the people who work directly with your customers and provide their expertise as part of our Influencer Consortium.
We understand what your sales team needs in order to do their job well. In fact, we insist on communicating regularly with your sales team to gain their feedback and hear what their accounts are telling them. While some are afraid to tie public relations activities to sales, we boldly accept this challenge as we appreciate the need to justify our position in your balance sheet. We only work with companies we believe in, and as a result, have a list of references that can confirm our dedication.
Our expertise lies at the intersection of where sales, marketing and public relations meet. It’s where our insight helps you sell more to luxury buyers.
Specialties
public relations, strategic marketing, media relations, experiential events, special events, influencer outreach, strategic alliances, celebrity outreach, retailer outreach, hotels, sales strategy, luxury marketing, luxury public relations
