The iNSiGHT Cooperative is a national network of researchers and industry professionals that helps clients focus their outreach messages, build stronger relationships and develop programs that better define the way they reach the people who matter to them.
Specifically focusing on innovative research techniques, the Co-Op primarily works in the fields of health, education, safety and environmental sustainability.
Why we exist:
The iNSiGHT Cooperative started to fill a specific need in the social marketing, advertising and public relations fields. Too many times, agencies conduct research with no one on staff qualified to do so. Or, worse yet, someone on staff “thinks” they know how to conduct solid research and comes to false conclusions or indefensible results.
We are not an advertising agency or public relations firm. Rather, the Co-Op partners with agencies as their research and strategy arm to provide insight on their issue or creative solutions to their campaigns.
Specialties
Social Marketing research and strategy, Marketing research and strategy, Advertising research and strategy, Qualitative Research, Quantitative Research, Social Marketing training, Program evaluation, Strategy training
