The Futures Company is the leading global foresight and futures consultancy. Through a combination of subscription foresight services and bespoke research and consultancy, we create commercial advantage for our clients by helping them to take control of their futures. By exploring the future needs, motivations and behaviors of consumers, and the broader dynamics shaping the marketplace, we unlock the future of consumers, brands, categories and companies.
The Futures Company is a Kantar company within WPP with teams in the UK, US, Mexico, Brazil, Argentina and India.
Specialties
Futures Consulting, Future-facing Qualitative Research, Future-facing Quantitative Research, Proprietary Knowledge and Intelligence, Insight Themes
New hires at The Futures Company
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Intern
Came from...
Freelance Web and Graphic Design, Julie Cake Psychotherapy & Supervision: Graphic and Web Design
The Futures Company Company Blog
- Feb 23, 2012
- Feb 22, 2012
The Futures Company Activity on LinkedIn
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The Futures Company Today on Trend & Tonic: cab-shopping; what new payment methods and opportunities mean for the consumer retail experience of the future. Read more here:
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The Futures Company A new Futures Perspective is out! In this issue: how the brands we know today were developed and deployed for a global economy that no longer exists. Read how to prepare for the new reality here:
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The Futures Company Today on Trend & Tonic: Happiness through silence; why consumers are seeking little moments of escape in their lives through quiet and calm. Read more here:
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The Futures Company In this month's Future Perspective, The Futures Company identifies five scenarios that explore how the eurozone crisis might be resolved. Discover potential new business opportunities by reading the full report here:
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The Futures Company Today on Trend and Tonic: VP of Innovation Adam Salter argues why "info-graphic thinking" is the future, not a fad. Read more here:
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The Futures Company Are some airline carriers going too far in collecting passenger information? Today in BusinessWeek, The Futures Company's Andrew Curry warns of the potential dangers and backlash. Read the full story here:
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The Futures Company Today, The Futures Company launches its new content curated site"Trend and Tonic": your daily mix of foresight and futures. Drop by every morning to stay current on the blog posts, news stories, and seemingly random links the world expects you to watch and read. Feel inspired? Leave your comments and let us know your thoughts on our perspectives.
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The Futures Company "In a noticeable departure from the tradition of Super Bowl Sunday, this year’s crop of ads lacked courage. They took no risks. They pushed no boundaries. They defied no expectations. Truth be told, they were gutless." This week in Branding Strategy Insider, The Futures Company's Executive Chairman J. Walker Smith argues that this year's Super Bowl ads missed the mark and suggests a new framework for communicating with today's consumers.
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The Futures Company Super Bowl advertising, the Chinatown bus, JC Penney, Pinterest, and Uber are the focus of this week's Future Five. Find out why these five are signals of change shaping the future of the marketplace here:
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The Futures Company WPP has chosen The Futures Company, and 14 other sibling companies, to contribute shopper insights and foresights as part of "The Store." The Store, a new shopper marketing initiative, will help clients better leverage the tools, specialists and agencies of WPP worldwide. Read more here:
