The CementBloc is a multichannel healthwellness creative agency based in New York City. We are comprised of artistic souls, scientific savants, strategic marksmen, and multichannel masterminds, all working together to create healthcare brands that make a difference.
We believe in convergent branding. In bringing the brightest minds together from diverse fields to create ideas that make an impact in the healthcare advertising space. Here, our teams aren’t walled off. They’re fully integrated so that our brands speak to healthcare providers, payers, patients, and consumers in one resounding voice.
Founded in 2000 by Susan Miller-Viray and Rico Viray, we are now the second largest independent healthcare agency in the United States.
The CementBloc is also a founding member of Indigenus, an international network of award-winning, independent healthcare agencies that covers 100% of the global market. Indigenus extends the inclusive culture of The Bloc around the world, so your brand can thrive anywhere from Mexico City to Mumbai.
• 2006: Agency of the Year Category lll, Best Professional Ad
• 2007: Finalist, Most Creative Agency
• 2009: Finalist, Agency of the Year Category ll, Best Self-Promotion Campaign, Vision and Heart Awards
• 2010: Finalist, Best Self-Promotion Campaign
• 2011: Agency of the Year, Category II
• 2012: Advertising Person of the Year - Susan Miller-Viray, Finalist, Agency of the Year, Category II, Best Interactive Patient and Best Professional Campaigns
Specialties
Healthcare & wellness advertising, Strategic planning, Medical & scientific affairs, HCP/patient/consumer promotion, Intelligence & analytics, Access & reimbursement, Digital & multichannel, PRM/CLM & CRM, Global branding
New hires at The CementBloc
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Multichannel Project Manager
Came from...
Grey Healthcare Group, Integrated Project Manager (digi/print)
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Senior Project Manager
Came from...
Saatchi & Saatchi Wellness, Digital Project Manager
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The CementBloc Activity on LinkedIn
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The CementBloc has a new Senior Client Finance Associate
Shernet Keddan is now Senior Client Finance Associate
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The CementBloc has a new Freelance Art Director
Indrajeet Chandrachud is now Freelance Art Director, was Vice President and Creative Lead at Draftfcb
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