The CementBloc is a multichannel healthcare creative agency based in New York City. We are comprised of artistic souls, scientific savants, strategic marksmen, and multichannel masterminds, all working together to create healthcare brands that make a difference.
We believe in convergent branding. In bringing the brightest minds together from diverse fields to create ideas that make an impact in the healthcare advertising space. Here, our teams aren’t walled off. They’re fully integrated so that our brands speak to healthcare providers, payers, patients, and consumers in one resounding voice.
Founded in 2000 by Susan Miller Viray and Rico Viray, we are now the second largest independent healthcare agency in the United States.
The CementBloc is also a founding member of Indigenus, an international network of award-winning, independent healthcare agencies that covers 100% of the global market. Indigenus extends the inclusive culture of The Bloc around the world, so your brand can thrive anywhere from Mexico City to Mumbai.
• Founded in 2000
• Med Ad News, Agency on the rise 2005
• Med Ad News, Agency of the Year 2006
• Med Ad News, Most Creative Agency finalist 2007
• Med Ad News, Agency of the Year, 2011
Specialties
Healthcare & wellness advertising, Strategic planning, Medical & scientific affairs, HCP/patient/consumer promotion, Intelligence & analytics, Access & reimbursement, Digital & multichannel, PRM/CLM & CRM, Global branding
New hires at The CementBloc
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VP, Market Access
Came from...
Pharmacision, LLC, Business Development & Strategic Communications Consultant
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The CementBloc Activity on LinkedIn
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The CementBloc has a new Account Director
Jocelyn Farhangian is now Account Director
