SWA is a specialist agency dedicated to helping financial services organisations communicate more effectively with their clients, staff and stakeholders. Our wide range of marketing skills is coupled with an extensive knowledge of financial products. As a result, we understand how to construct and deliver the right messages for each of your audiences.
CREATIVE [concepts | design | copy-writing]
We create new ideas and make existing ones more powerful. We articulate your firm’s credentials by writing and designing material that speaks your clients’ language, from corporate brochures to complex fact-sheets. Our watchwords are simplicity, clarity and flair. After all, you want to look good and be understood.
DIRECT [data | campaigns | analysis]
We specialise in using direct channels to get close to your clients. SWA harnesses direct mail, email and online content to create personal, relevant and timely correspondence that helps drive your business. And perhaps most importantly of all, we take time to understand what your clients are looking for.
DIGITAL [web | desktop | mobile]
We understand new media. Web and interactive content are major components in our integrated campaigns. From animated online adverts to in-depth demos, we use screen-based media in the right places and at the right times to support your firm’s message. SWA uses technology sparingly – and only when it adds genuine value to the communication process.
STRATEGY [research | planning | consultancy]
We take the time to understand our clients’ businesses, their brands and their customers. Then we add our expertise to help shape their communication. From auditing existing processes, to advising on long-term brand articulation, we bring our experience to bear across your firm. SWA ensures that client communication is central to the growth and strength of the overall brand.
Specialties
design, creative, marketing, digital, financial marketing, strategy, communication, promotion, advertising, copy-writing, direct mail, email, interactive, brochures, events
