SocialSamba is social networking for scripted characters - which means we're the social platform that enables fans to "friend" the characters they love from TV, movies and brands. With SocialSamba technology, these brands can script experiences with their characters into episodes, and play them back for each fan, whenever the fan wants to experience them. Our target customers are the 1033 brands with more than 2M fans in Facebook - they're spending $3.4B on social marketing in 2011 and chasing Zynga's billions in revenue from social gaming. Our platform gives these brands a new, high-value storytelling platform in social, that deeply engages their fans through their characters, and opens more effective ways to socialize and monetize customers online.
SocialSamba tech is the basis for USA Network's Covert Affairs: Mission Budapest experience, available here: http://apps.facebook.com/covertaffairs/
Specialties
entertainment, social networking, social marketing
