Social Media Moves helps companies make the right moves in their social media strategy planning, delivery and measurement. A key focus is to identify the low barriers of entry a company can take to establish a social footprint in the marketplace at minimal risk, investment or use of limited IT resources. A stepped process includes:
SOCIAL LISTENING
Identify where a company needs to be in the market conversations already taking place
SOCIAL THOUGHT LEADERSHIP DEVELOPMENT
So companies can leverage their existing investments in people and content to establish a social footprint
MATURITY MODELS
That map strategies, tactics and the resources necessary secure key stakeholder buy-in and funding to scale
ALIGNMENT OF SOCIAL INITIATIVES
With strategic business and marketing communications goals
SOCIAL INTEGRATION AND CREATIVE
Adding the social layer to existing platforms for exponential delivery and reach of content to new social networks
MARKET INSIGHT AND MEASUREMENT
To inform actions and achieve incremental gains in market-defined relevance and value
Specialties
Social Thought Leadership Development, Content Development, Curation, Social Strategic Assessment, Social Strategy Client Workshops, Creative Strategies, Social Insight Capture Strategies, Social Integration Strategies, Social Engagement Maturity Models
