Shiny Ads is an advertising technology company focused on helping online publishers maximize revenue from advertisers of all sizes. Our Self-Serve Advertising platform allows publishers to control the ad purchase process by directly offering an ad purchase system to their advertisers. It allows small and local (long-tail) advertisers to quickly and easily purchase advertising without the need of special knowledge of industry terminology, graphic designers, or a large budget. Through our patent-pending automated advertising management back-end process, payment is reconciled, banners are inserted into the publisher's ad server, advertiser's campaigns are monitored, and publishers are paid nightly.