Sentinel was founded in 2001 and provides real world class commercial solutions for a wide range of clients in many markets, categories and business models in the fields of negotiation, selling and commercial engagement.
We continually research the latest market developments and provide cutting edge, real-world-class solutions - to deliver 'better deals, faster'
From our offices in London, England and Sydney, Australia we have experience of working with key markets and business cultures globally.
We coach our clients in engaging major international/national retailers and buying group customers around the world and are familiar in dealing with their tactics and programmes.
We provide an objective, criteria-based rating on each delegate and team which enables us to provide benchmarked feedback to each client against best-in-class operators around the world and across categories. From this we can work with our clients to identify strengths and development areas – and plans to build on both.
Our programmes are proven to deliver real and tangible commercial benefits. On average, our delegates report an incremental profit gain of US$100,000 in the 6 weeks immediately after attending our Situational Negotiation™ Immersion Workshop.
Specialties
Situational Negotiation™, Specific Proposal Selling™, Financial Edge, Organisational Selling, Implementing Category Management, SCOPE Situation Analysis and Strategic Solutions, Personal Impact, World Class Account Management, Revenue Management
