Semcasting is a provider of Audience Targeting Solutions that help advertisers to identify new market opportunities and target prospective customers by looking at what is unique about their current customers.
At Semcasting our focus is on the needs of the buy-side Advertiser. We measure and evaluate consumer acquisition, transaction and conversion processes and turn them into predictable, repeatable events. Our patented predictive technology integrates social, behavioral, contextual, demographic and geographic targeting techniques, with our proprietary semantic mapping into a single, optimized, targeting solution. Using machine learning we are able to identify the best prospects in the channel where they are most likely to transact for every campaign.
Your customers are not one-dimensional, and your targeting solution shouldn’t be either.
Specialties
direct marketing, advertising, targeting, analytics, data
Semcasting, Inc. Company Blog
- Jan 27, 2012
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How would users control their online privacy if they had the choice?
Jan 27, 2012 -
Celebrate Data Privacy Day by switching to a privacy-friendly targeting solution
Jan 19, 2012 - Jan 11, 2012
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More Hispanics turning to the web to get their daily information
Jan 7, 2012
Semcasting, Inc. Activity on LinkedIn
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Semcasting, Inc. ANDOVER, Mass., Feb. 8, 2012 -- Semcasting, Inc. today announced that IP Audience Zones, its innovative online audience-targeting platform, has increased its coverage to 227 million U.S. consumers. This 9% increase provides marketers with detailed demographic and socio-economic data on 5.2 million IP Zones representing nearly 100% reach to consumers online. -
Semcasting, Inc. The January Newsletter is out! Three Monkeys and a Cookie. The online advertising industry's version of The Tale of Three Monkeys reflects the consistent lack of reach, poor data integrity, and the privacy challenges that surround online behavioral targeting. Online display advertising today is largely dependent on behavioral targeting with cookies and the infrastructure: ad networks, DSPs, DMPs, and RTB exchanges all depend on tracking cookies... This about to change... http://bit.ly/AApyGH
