Search Integration

Search Integration consist of a team of highly educated and globally experienced search strategists with expertise in all areas of search marketing; SEO, paid search marketing, social search, image search and more. We have been in the business since SEO was equal to some tags in the Meta data of your website. Today, the world of search is far more complex and involves all areas of your effort online. Our job is to help you integrate your search strategy with the rest of your marketing efforts. Search should never be treated as an isolated activity as it affects a company’s overall accessibility as well as branding both online and offline. In order to succeed with all areas of search marketing, all internal staff in marketing, copy, PR and IT as well as external partners to these functions need to be educated and aware of the search engines guidelines. A big part of the job is to act on findings and we have a well-integrated specialist conducting best practise Google Analytics implementation, configuration and trainings that we integrate in the projects. Understanding the success or non-success of a websites performance is key to improve the ongoing results and attract more qualitative traffic.

Specialties

Search Marketing, Search Strategy, Search & PR & Social Media, search engine optimisation - SEO, Webanalytics, content marketing, Paid search