Scarborough Research is a market research company that collects in-depth information on today’s consumers. From detailed local market research such as city demographics, sports fan demographics and statistics, shopping patterns, and media preferences, to national demographics and customized market research reports, Scarborough specializes in measuring American life. The company’s data is used by businesspeople seeking to conduct market analyses that lead to more informed marketing and media planning strategies. Collecting data from over 210,000 adults annually, Scarborough’s signature Top-Tier Local Market Studies and national studies are accredited by the Media Rating Council. Scarborough is a joint venture between The Nielsen Company and Arbitron Inc.
Specialties
Local consumer and media research
