A Business Intelligence company centered on Influence Intelligence for the Pharmaceutical & Life Sciences marketplace. Our Influence Relationship Management (IRM) - software as a service technology - allows customers to make critical decisions based on the right Key Opinion Leaders that we have identified at the local level and their influence paths/networks for targeting, analysis and effectiveness. IRM is an end to end management tool to allow full profiling & tracking of centers of excellence, Institutions, organizations, Health Care Providers, Scientific Leaders, Market Driver KOLs, and Decision Makers. We have over 8 million linkages, a 700K HCP panel and 25 disease categories/therapeutic areas established. Users in Clinical, Marketing and Sales have seen measureable results on executing programs and effective speaker bureau’s.
Application of social networking in physician influence mapping is a rapidly growing phenomenon in the pharmaceutical and biotech industries. If used strategically physician influence mapping, coupled with experienced strategic input, is a robust dynamic process that both visually maps the connections between KOLs and strategically helps pharmaceutical and biotech companies leverage this awareness in driving diverse product commercialization goals. Partnering with an organization that can provide you with strategic expertise in the area of physician influence mapping can provide pharmaceutical and biotech companies with invaluable information to identify the most influential KOLs , understand who they influence and applying the findings to support clinical programs, brand development or sales targeting within your organization.
Specialties
Influence Mapping, Key Opinion Leader (KOL) Mapping, Continuous Intelligence, Speaker Qualification, Message Effectiveness, Market Development
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ROI2 added a new product: Market Intelligence Portal (MIP)
