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Brands today have a vibrant social life beyond the official efforts of brand managers. Out in the world, multiple voices appropriate the brand, contribute to its meaning, and give it a biography all its own. Headquartered in Boston, Protobrand decodes the underlying dynamics of this rich, unseen life to develop evidence-based insight. This leads to a powerful brand strategy, which then shapes the brand’s core elements: name, mark, voice, and system. Think of Protobrand as your architect. We construct the strategy and brand attributes that align the work of your ad agencies, PR firms, interactive shops, and other communications partners. The result? Powerful brands that sustain their vitality as they move across markets, cultures, economies and time.
Specialties
Consumer Insight, Brand Audit, Brand Expression, Brand Development
