Prophet

Prophet Activity on LinkedIn

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  Prophet By now, you've likely heard of the viral sensation created by Caine and his arcade. But what can marketers learn from this 9-year-old inventor and entrepreneur? Scott Davis explores the topic in his latest Forbes CMO post. (And if you haven't heard of Caine yet, click through and spare 10 minutes of your day to watch the video at the end of the post. We guarantee you won't regret it).

  

  Caine's Arcade: The Ultimate In Advocacy forbes.com

  You may (or may not) have heard of Caine Munroy. If not, perhaps it's Caine's Arcade that rings a bell? Caine is a 9-year-old from Boyle Heights, CA...

  5 days ago
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  Prophet has a new Executive Assistant

  

  Karin Kelly is now Executive Assistant, was PA/ Collection Administrator to CEO at B.B. Energy

  6 days ago
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  Prophet has a new Intern

  

  Christopher Rannefors is now Intern

  7 days ago
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  Prophet "My brand is better than your brand" marketing strategy simply doesn't work. Prophet Vice Chairman David Aaker explains why this is, and what the alternatives are in his latest article published on Bloomberg.com:

  

  My-Brand-Is-Better Marketing Won’t Sell Your Product bloomberg.com

  With rare exceptions, marketing designed to create or enhance brand preference over competitors in established product categories changes nothing. No matter how big the budget or how clever the execution, “my brand is better than your brand”...

  10 days ago
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  Prophet It will take more than celeb-studded commercials and “healthier” fare to take back the fast food crown - Scott Davis talks Burger King strategy in his latest Forbes post.

  

  Burger King - Have It Whose Way? - Forbes forbes.com

  Somehow, comedian Jay Leno’s smirk doesn’t sell me as he takes drive-through literally while ordering new Burger King menu items in the fast-fooder’s latest television commercials. Talk about a spokesperson without a target....

  1 month ago
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  Prophet Ads aren’t enough anymore. In his latest posting for Forbes CMO Network, Scott Davis explains how BMW, Coke and McDonald's are changing the sponsorship game to win the gold before and during the 2012 Summer Olympics in London: http://ow.ly/al9z5

  

  BMW, Coke, McDonald's Do 2012 Olympics Right - Forbes forbes.com

  Sure, I’ll be watching – along with millions of others – as the excitement unfolds at the London 2012 Olympic Games this summer. But superb athletics aside, what really captivates the marketer in me will be the opportunity...

  1 month ago