Prinova

Prinova Activity on LinkedIn

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  Prinova

  

  Solving People’s Problems prinova.com

  Being a successful marketer takes a strong foundational message and delivery that will get noticed by your customer. A task that is, often, easier said than done.

  1 day ago
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  Prinova

  

  A Segment of One prinova.com

  The term a segment-of-one clearly articulates the aspirational desire to demonstrate to customers that you know them, that you took the time to care by tailoring your offers and communications appropriately.

  2 days ago
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  Prinova

  

  Now That I Have Your Attention… prinova.com

  A few months ago, I was flipping through the pages of my Maclean’s magazine when I came upon a full page by BMW for the Mini. It was the interior of the car and as a Mini owner myself, I was delighted to take a moment and...

  3 days ago
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  Prinova

  

  A Shout Out to Designers prinova.com

  Design has become one of, if not the key differentiator for many businesses. As a result, its increasingly important to consider design in everything that touches a business' customer(s).

  9 days ago
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  Prinova

  

  Discovery – The Great Story prinova.com

  The first step to any good design methodology has to include a Discovery phase. Having a clear understanding of your client’s environment, problems and goals are building blocks for developing a great design story.

  10 days ago
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  Prinova

  

  When the Trainer Gets “Pwned” prinova.com

  It's an insightful moment when the trainer becomes the trainee. Eyes open. Finding a new appreciation for the services we offer, and those that consume them.

  11 days ago
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  Prinova

  

  The Struggle to Engage Customers prinova.com

  More companies need to thinking about driving their Customer Experience initiatives forward with action, rather than with more big data.

  15 days ago
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  Prinova

  

  Automating the Personal prinova.com

  Marketers can take a lesson from the virus writers of the early 2000's. To get noticed, you need to be relevant, and personal.

  16 days ago
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  Prinova

  

  What Makes Customer Experience Management So Hard? prinova.com

  Customer Experience Management is inherently complex. But at its core can be distilled down to some very simple roots: delivering the right message, at the right time, using the right channel to an individual...

  18 days ago
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  Prinova

  

  Top 10 “Great Design” Tools prinova.com

  How do you achieve good design and then validate that it truly is good? I’ve developed a shortlist of 10 key factors that are important design considerations.

  22 days ago

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