For over 20 years, Presslaff Interactive Revenue (PIR) has combined state-of-the-art technology with experienced database marketing and sales practices to help media properties grow audience and ad dollars.
Presslaff Interactive Revenue’s proprietary Dat-e-Base program is the industry’s premier relationship building and email marketing platform. Dat-e-Base is an integrated email, contesting and surveying platform that registers website visitors, sends highly targeted emails, and allows for easy participation in Contests and Surveys.
PIR's primary client base is media properties - including radio, newspaper and television - across the U.S. and Canada. Each employee has an extensive background working in media, providing a bridge between technology and the real-world needs of media employees, advertisers and consumers.
Over 1,000 media properties, in markets large and small, rely on Presslaff products and marketing support to identify and learn about their loyal listeners, viewers and readers in order to better serve their audience and advertising clients.
Specialties
Email & Database Marketing, Growing Databases, Monetizing Databases, Consulting Services for Media Properties
