More customer insight. Smarter targeting. Multi-channel measurement. Targetable TV with ROI measurement. Eventually every advertiser will demand scientific rigor to predict and measure the impact of their TV advertising on sales in every channel, including retail and web. Someday, every marketer will demand targeting that extends beyond limited age/gender demographics for maximum precision in reaching their customers. And eventually everyone will expect their TV ad spend to be supported by testing and calibration to ensure optimum ROI. Our advertisers aren't waiting for the future -- they're getting all this with proven results right now.
New hires at PrecisionDemand
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VP Business Development
Came from...
Viacom Media Networks, Sr. Director Client Strategy
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Director Business Development
Came from...
Proceed Media Group, Business Development Manager
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