Portent Interactive

Portent Interactive Activity on LinkedIn

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  Portent Interactive Check out this great post by our very own Katie Fetting-Schlerf over on the SEO Copywriting blog, and help guide modern consumers through the steps of AIDA.

  

  The conversion dilemma: AIDA in the internet age seocopywriting.com

  Guest Author Katie Fetting-Schlerf discusses the modern-day (internet) conversion challenges of the old-school copywriters' AIDA model of sales, and suggests solutions.

  1 day ago
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  Portent Interactive Setting up an adCenter account? Make sure to read through these 9 tips from our Director of Search Marketing, Elizabeth Marsten.

  

  9 Tips for Setting Up an AdCenter Account from Scratch portent.com

  1. It's free to sign up! AdWords charges you $5 for account activation. 2. Don’t dump your entire AdWords account in. That’s just silly. Use the 80/20 rule. 20% of what you’re doing in Google can go over to adCenter. Just like...

  2 days ago
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  Portent Interactive Account Strategist Chris Hugo's first Portent blog post reveals her secrets of success in seducing clients.

  

  Seducing the Client: Four Tips for Making a Good First Impression portent.com

  They say you only get one chance to make a first impression. It’s true. On dates, with mother-in-laws and in business. Thankfully, I aced my first date with my husband and we currently live happily ever after. With two cats....

  3 days ago
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  Portent Interactive is hiring: Front End Wordpress Developer in Greater Seattle Area

  3 days ago
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  Portent Interactive Featured on SlideShare today: Ian Lurie's slides from this month's Social Media Means Business seminar.

  

  Social media means business: Slides from the seminar portent.com

  Last week, I did my first half-day seminar: Social Media Means Business. It was a great group, and we're converting and editing the video (soon to be on sale on an internet near you) now. In the mean time, here are the slides I...

  4 days ago
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  Portent Interactive has a new Director of Business Development & Marketing

  

  Steven Sather is now Director of Business Development & Marketing

  7 days ago
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  Portent Interactive Have you noticed this calculation glitch in Google AdWords? PPC Strategist Ryan Moothart has all the details.

  

  Not Adding Up (Literally) – Google AdWords’ Glitch portent.com

  This is one of those short posts that will make you squint your eyes slightly, furrow your brow, tilt your head, and say, “Wait, what? This doesn’t make sense.” Like this: I have an account in Google AdWords that has had a...

  8 days ago
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  Portent Interactive Have you been wondering what all this Google Penguin talk is about? Ian's blog post has the information you need in a language you'll understand.

  

  Google Penguin for non-SEOs portent.com

  If I say 'Google Penguin' to an SEO pro, they shudder. In the SEO world, Google's Penguin update is the nastiest, scariest update since, I dunno, Florida? Here's an explainer for all the marketers who are wondering what the...

  9 days ago
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  Portent Interactive In his new Portent blog post, Josh Patrice writes about why SEO and user experience (UX) must work together for a site to be successful.

  

  SEO & UX – Working together to make your site better portent.com

  A few years ago I stepped into a role as an information architect and user experience designer at a Portland ad agency. Coming from a background in search marketing, this was quite a bit of a change for me. The first thing I...

  15 days ago
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  Portent Interactive If you're looking to hire an SEO company, take Ian's questionnaire. And use common sense.

  

  How to hire an SEO company, 2012 edition portent.com

  I've written other posts about hiring SEO firms: How to hire good ones. How to hire bad ones. But an update's in order: Questionnaire for an SEO agency Start each agency you interview with 10 points. Add or subtract as indicated.

  16 days ago

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