A travel and location-based start-up -- in August 2010 was renamed TripTrace.
TripTrace redefines the travel research, planning, booking and reminiscing... for reasons that are perhaps obvious, Facebook objected to the company name and insisted we come up with something that did not use the term "book" -- in spite of the book metaphor used throughout the web experience. Our name change was not agreeing to their objection but was expedient for moving forward quickly.
