Perfect Market, Inc. helps grow engagement, traffic, and revenue for online publishers such as The New York Times, The Los Angeles Times and The Chicago Tribune. Through Adaptive Publishing measures (delivering the right content in the right format, to the right user, with the right relevancy), Perfect Market improves reader interaction, resulting in significant increases in engagement metrics such as time on site and page views per visit. Furthermore, by applying our patented semantic technology in a variety of ways, (such as generating high value and highly relevant CPC ads, auto-generating keyword pages, and building deep, related link structures), and optimizing content for search and social, Perfect Market is able to significantly drive traffic (new visits) and revenue for our partners.
Perfect Market, a spin out of Idealab, builds on Idealab’s achievements in the search industry such as its creation of the paid search model through Overture Services, acquired by Yahoo! in 2003.
Comcast Ventures, Tribune Company, Trinity Ventures, Rustic Canyon Partners and Idealab have provided major funding to Perfect Market.
For more information, follow us in real-time on Twitter: @PerfectMarket LinkedIn: Perfect Market and Facebook: PerfectMarket and Tumblr: PerfectMarket.
Perfect Market is located in Pasadena, California, with a sales office in New York.
Specialties
monetization, journalism, analytics, revenue for publishers
New hires at Perfect Market
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Marketing Communications Manager
Came from...
APEC Business Advisory Council, Researcher
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Perfect Market Company Blog
- Feb 7, 2012
- Jan 17, 2012
Perfect Market Activity on LinkedIn
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Perfect Market What news topics were hot last month? Check out Perfect Market's top search terms for January 2012. Here's a sneak peek of some topics that made our list: Romney, Drew Peterson, Agneepath... -
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Perfect Market Perfect Market CEO Julie Schoenfeld simplifies Terry Kawaja's LUMAscape and explains the impact of this perspective on Google, Facebook and other leading adtech companies.
