People in Business is the employer brand consulting subsidiary of the world’s leading recruitment agency, TMP Worldwide LLC, which is headquartered in New York and provides agency services in the UK through its subsidiary, aia Worldwide.
We help organisations to succeed by bringing out the best in their people, through more effective employer brand management, employee research and internal communication.
We help leadership teams create the shared sense of purpose and ambition that inspires people to perform at their very best. We help HR and marketing teams develop the kind of employer brand reputation and experience that will attract and retain the necessary talent, and ensure customer brand promises are widely understood and consistently delivered.
We continue to believe that today’s powerful brands are built from the inside out, founded on strong cross-functional leadership, and motivated by an employment experience that attracts and retains the very best talent in the marketplace.
We bring experience from over 500 engagements for some of the world's leading organisations and brands, in both public and private sectors, from multinationals to fast growing SMEs.
People in Business invented the term Employer Brand. The definition of the Employer Brand is: ‘The package of functional, economic and psychological benefits provided by employment, and associated with the employing company’ (Simon Barrow and Tim Ambler, 1996)
Specialties
EVP Development, Employee Research and Measurement, M & A, Employer Brand Managment
