Since 1978, Parker Hobart has represented some of the leading names and global brands in the worlds of interiors, design, lifestyle, property and fashion. And now, by taking a powerful and effective ‘tribal’ approach to PR – a quantum leap forward from yesterday’s ‘ABC’ categorisation of consumers - Parker Hobart is able to target precisely the people brands need to reach.
Through tracking consumer tribes, Parker Hobart knows how much they spend – and what they’re likely to buy. They know what influences their spending – and how best to reach them. The ‘tribal’ approach has been embraced as a key element of Parker Hobart’s campaigns – which not only makes PR more efficient, but more cost-effective.
Parker Hobart has a 13-strong team that is highly professional, creative and efficient with substantial track record of working with both premium and lifestyle products and services – plus a European network of agencies and PRs. With a senior management highly experienced in the design, interiors, lifestyle and fashion world, Parker Hobart expects to further expand and deepen their reach in these areas, which continue to dominate the media.
Specialties
Consumer press and public relations, Trade press and public relations, Tribal communications, Event management, Copy writing
