Operative Media Inc. is a advertising business management company. Our core purpose is to allow the media and advertising industries to run increasingly complex businesses with simplicity. Operative’s next generation, SaaS based platform and technology-enabled services help media industry leaders and their partners balance operational efficiency with innovation to reduce transaction costs and boost advertising revenue. Launched in October 2010, the Operative.One platform brings together the business processes and systems necessary to package, sell, traffic, manage, optimize and collect revenue on advertising products. More than 200 industry leaders rely on Operative to manage more than $6 billion in global ad revenue annually, including The Wall Street Journal, MSN, OMD, NBC Universal and National Public Media.
Specialties
advertising business management, campaign management, ad trafficking, ad serving
New hires at Operative
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Director, Business Development
Came from...
TRAFFIQ, Senior Director, Agency Development
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Senior Manager, Demand Generation
Came from...
Marcella Media, Director, Sales and Marketing
Operative Activity on LinkedIn
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Operative is hiring: Account Manager in Flatiron District
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Operative has a new Operations Coordinator
Olivia Kehoe is now Operations Coordinator, was Executive Assistant at Big Fuel Communications LLC
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Operative has a new Marketing Coordinator
Timothy McMinn is now Marketing Coordinator, was Office Production Assistant at Greetings From Tim Buckley
