O’Brien Communications Group (OCG) is a business-to-business brand-management company. We work with companies to re-position existing brands, raising their profiles and prominence – or to establish new ones, taking them from creation to credibility. We provide strategic consultation and planning, and we produce all of the tactical elements required for developing and implementing comprehensive marketing programs – from collateral materials to advertising, from print to online.
OCG is different from traditional ad agencies and marketing firms in a number of ways:
• We believe a company’s brand is its most valuable asset. The foundation of our work, therefore, is not our clients’ products and services. Rather, it’s the brand – including its attributes (what’s valuable?), its personality (what characterizes its interactions?), and its differentiators (why this one, not that one?).
• We believe objectives precede tactics. The driver of our work, therefore, is not how? Rather, it’s what?
• We believe it’s more important to diagnose than to prescribe. Our job, therefore, is to listen, rather than to talk about ourselves and flaunt our work.
You may know our work from some of the most prominent brands in the insurance industry – AQS, DocFinity, ETM, ImageRight, Insurity, InSystems, and Yodil. We also work in other industries such as industrial manufacturing, retirement living, and consulting.
Are we a fit for your company? A conversation is the best way to find out.
Specialties
Brand Management, Strategic Consultation, Marketing Communication, Advertising, Web and Interactive Media
