NSRC's strength is helping companies listen to their current, past and future customers. NSRC has been providing their clients with meaningful and actionable market research data for over 60 years. NSRC has expertise in the various components of market research projects to meet stringent client requirements:
• Project planning, including methodology evaluation and selection (qualitative and quantitative)
• Questionnaire/screener design and pre-testing
• Data quality assurance procedures implemented during data collection and carried through to final QC when project is complete
• Coding of verbatim response questions
• Data analysis, including data tables (frequencies and percentage calculations), cross tabulations and project specific custom analysis
• Detailed report writing
NSRC staff members and interviewing team are seasoned professionals, with the ability to interact with all levels within an organization, including C-level executives. NSRC regularly conduct identified research – meaning identifying the sponsor of the research. For these “white glove” projects in particular, special precautions are taken to ensure respondents are left with an excellent impression of the research process.
Specialties
Full Service Market Research, Custom Research Design and Reporting, On Site Focus Group Facility, On Site Call Center
