MSIGHTS provides marketing results reporting, analysis, and technology consulting services to corporate marketers and advertising / digital agencies. A leader in marketing performance management, MSIGHTS combines marketing expertise with business intelligence capabilities to help marketers develop actionable insights from all sources of marketing results data.
MSIGHTS' marketing results reporting platform is MPROVEIT. The MPROVEIT Platform is a cloud software application marketers and agencies access for results reporting and marketing program management. No client-side IT integration is needed because MPROVEIT is web-based, allowing for real-time collaboration. The platform is based on a custom-built data model designed for marketing source data. MPROVEIT Reporting and MPROVEIT Modules (add-in platform programs that streamline areas of marketing program management) leverage this powerful marketing data model. And because your plan and results data reside in the same core engine, your reporting is more robust, complete, and powerful, providing for better ROI analysis and optimization.
Specialties
marketing, marketing operations, marketing results reporting, marketing performance management, marketing analytics
New hires at MSIGHTS Inc.
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Senior Client Services Manager, APAC
Came from...
Yahoo! Search Marketing, Lead Account Manager
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Database Intern / Reporting
Came from...
Continental Airlines, Customer Service Representative
